#002 – Slowly But Surely

Shipping, taking a break, and trying not to get distracted.

Sam Levy profile image

This last month had its ups and downs. I deployed lots of improvements to Indie but lost my cadence with shipping something every day.

It felt good to have a break. I stepped away from the computer for a while and re-found my passion for a project I’d stopped working on last year.

But now I’m feeling recharged and ready to push forward.

What Shipped 🚀

✅ Autosave — seemed like a no-brainer.

✅ Onboarding — users will be given a draft post showcasing the editor’s features.

✅ Authorization — making sure the right people access the right things.

✅ Emoji picker — probably my favourite feature so far! 😍

Emoji picker demo
Emoji picker demo.

✅ Logout — previously, I’d been clearing my cookies to log out. 😅

Mostly mobile responsive UI — the account pages now look respectable on mobile.

✅ Profile photo — had been hard coded to always be my face. 😳

Uploading a profile photo
Profile photo upload.

✅ Delete sites & accounts — another no-brainer.

✅ Revisions for published posts — essentially drafts for an existing post.

Blog post revisions UI screenshot
Published post revisions UI.

✅ Flash messages — with a nice animation.

Flash message animation.

What went well

  • I shipped lots of stuff for Indie! 🚀

  • I went paragliding for the first time in almost a year!! 🥳 It felt great to be back in the air.

  • My girlfriend and I escaped the city to cat sit in the mountains. 🐈‍⬛

  • I resurrected an old project and I’m super excited about working on it again! 😁 Maybe this should appear in the “What can be improved” section as a distraction…

  • Started listening to The Bootstrapped Founder podcast 🎧

  • Enrolled in Startup School 🎓

What can be improved

  • I need to setup the Indie.io inbox on my phone. I missed an email from a potential alpha user for 2+ weeks 😱 because my desktop client quit and didn’t reopen.

  • Marketing 📣 I didn’t manage any marketing this month. I hope it’ll get easier when I have something that people can actually use.

  • Setting a deadline to launch. I’m getting very, very close! 📆

  • I’ll need to cut some features from the MVP, like custom domains and other things that could be in the paid plan. ✂️

  • I didn’t live up to my weekly updates so I’ll move to monthly updates.


Not much to report, but here are this month’s stats:

  • 📈 217 unique visitors in the last 30 days

  • 📬 24 emails on the waitlist (↑7)

  • ⚡️ 1 live blog

  • 💰 $0 ARR

  • 🐦 207 followers (↑15)

Spike from replying to an Indie Hackers post about building in public by Courtland Allen.

What’s next?

I’m yet to decide on pricing.

Do I go with the freemium model + paid plan, or charge for everything?

The advantage I see to having freemium is that lots of free accounts publishing content on indie.io subdomains will work as a powerful marketing channel.

My concern is the support & hosting costs, but my gut says to just do it.

Shia LaBeouf - Just do it

Follow along

So that’s it for June 2022. Thanks for reading this far!

The next update will be end of July. Get notified by RSS, email, or on Indie Hackers.

I’m @samuellevy on Twitter and you can reach me at sam@indie.io.

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— Sam